Storefront Migration

Challenge

To use the site migration as an opportunity to rethink the site architecture and optimize the UI.

Discovery

We ran a study comparing user reaction to lifestyle imagery with a more whimsical illustrative approach to design to validate that users don’t have a strong aversion to illustrations, but prefer lifestyle images. Additionally, we ran numerous studies and card sorts to validate our approach to navigation.

Design & Development

First, we developed web plans aligning all the current content with the new site architecture.
Then, we partnered with teams across the company to develop a process that would ensure quick and efficient delivery of the assets needed to update designs.
Overall optimization of the site took us 4-6 weeks to complete and did not impact the timing for the site migration.