Marketing Campaign Support

By delivering impactful visual and digital content in support of the Boston Marathon activation we boosted brand visibility, strengthened community ties, and enhanced loyalty.

Objectives

To engage with the local community and garner support, the organization sponsored the iconic Boston Marathon. To communicate this sponsorship, we launched multiple campaigns focused on raising public and media awareness.

Challenge

Despite us having access to a century’s worth of data, it was only available in printed format and difficult for the general public to interpret. Our goal was to transform this data into engaging content to generate excitement among the community, the public, and media partners for the upcoming race.

Approach

The digital activation consisted of the following parts:

• Digitized the data, making it accessible to media members online and via mobile, ensuring they can conveniently access information anytime and anywhere during the race.

• Created a set of supporting infographics featuring shareable data snippets designed for social media engagement.

Results

• Delivered a set of infographics in support of the social media campaign, resulting in marketing team meeting their target number of impressions across social platforms.

• Developed an online version of the Boston Marathon Media Guide, providing media professionals with convenient, on-the-go access to race statistics and streamlining their workflow.